Mr Blog has set up a new business. It aims to tell the Life Insurance world what is wrong with it and what it needs to do to put things right. Given the state of Life Insurance companies there should be no shortage of work and money into Mr Blog's coffers.
As part of the marketing effort for my new business I wrote a letter to the UK managing director of Prudential, whom I know from my time working there.
My letter said,
"Dear Barry,
Trust you are well. The first quarter has been challenging for the market in the UK. I have some thoughts on how it is going to develop and would welcome the opportunity of a short meeting to share them with you.
In the first instance I can send you a synopsis of the meeting but would need an email address to so.
Kind regards etc"
Given that Prudential reported an 18% fall in business in their major product line in Q1 after I sent my letter I was confident he would be impressed with my insights!
I received his reply yesterday, it is edited for brevity and wit.
"Dear Sir/Madam (I did sign my letter Richard)
Thanks you for your enquiry. Unfortunately from the information supplied , we have been unable to trace your policy details on our system. We would be grateful if you could provide us with the following additional information and return this letter together with your original correspondence. (Which they sent back to me!)
.....if you have any questions please call us on 0800 000 000."
Mr Blog has more work than he thought!!
As part of the marketing effort for my new business I wrote a letter to the UK managing director of Prudential, whom I know from my time working there.
My letter said,
"Dear Barry,
Trust you are well. The first quarter has been challenging for the market in the UK. I have some thoughts on how it is going to develop and would welcome the opportunity of a short meeting to share them with you.
In the first instance I can send you a synopsis of the meeting but would need an email address to so.
Kind regards etc"
Given that Prudential reported an 18% fall in business in their major product line in Q1 after I sent my letter I was confident he would be impressed with my insights!
I received his reply yesterday, it is edited for brevity and wit.
"Dear Sir/Madam (I did sign my letter Richard)
Thanks you for your enquiry. Unfortunately from the information supplied , we have been unable to trace your policy details on our system. We would be grateful if you could provide us with the following additional information and return this letter together with your original correspondence. (Which they sent back to me!)
.....if you have any questions please call us on 0800 000 000."
Mr Blog has more work than he thought!!
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