A couple of nights ago I watched a television advert for "Lucozade Sport". The theme of the ad was a bunch of guys running on treadmills and drinking either water or Lucozade Sport. By the end of the advert the guys who were drinking water had all collapsed in a mangled heap but the guys on Lucozade had bags of energy. The strap line was something like "Lucozade Sport hydrates you better than water".
What they fail to tell you is that this is nothing new. Mr Blog and his mate Paul-Blog both learned about hydration when training for the Lochaber Marathon a few years ago. Runners World magazine carried an article which highlighted research showing that water was less effective at re-hydrating than beer. It was something to do with water being too pure to be absorbed quickly by the body whereas less pure liquids were more readily absorbed. Well Mr Blog and his mates don't argue with that kind of research.
As we crossed the finish line of the Lochaber Marathon we collected our T shirt and finishers medal and walked straight in to Morrisons in Fort William. Five minutes later we were sitting on the grass by the finish line drinking beer and applauding the finishers. More than one of them commented on the fact that we were wearing medals and drinking beer so we re-told the story of the article in Runners World quite a few times.Within half an hour there was a long procession of t-shirt wearing, medal-clad runners filing out of Morrisons with all manner of beers/lagers/ales.
In my head there is a great advert waiting to be made with a bunch of guys on treadmills advertising Stella Artois!
What they fail to tell you is that this is nothing new. Mr Blog and his mate Paul-Blog both learned about hydration when training for the Lochaber Marathon a few years ago. Runners World magazine carried an article which highlighted research showing that water was less effective at re-hydrating than beer. It was something to do with water being too pure to be absorbed quickly by the body whereas less pure liquids were more readily absorbed. Well Mr Blog and his mates don't argue with that kind of research.
As we crossed the finish line of the Lochaber Marathon we collected our T shirt and finishers medal and walked straight in to Morrisons in Fort William. Five minutes later we were sitting on the grass by the finish line drinking beer and applauding the finishers. More than one of them commented on the fact that we were wearing medals and drinking beer so we re-told the story of the article in Runners World quite a few times.Within half an hour there was a long procession of t-shirt wearing, medal-clad runners filing out of Morrisons with all manner of beers/lagers/ales.
In my head there is a great advert waiting to be made with a bunch of guys on treadmills advertising Stella Artois!
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